Explore the critical requirements, core duties, primary responsibilities, and key skills that should be included in a comprehensive Digital Account Manager job description.
What does a Digital Account Manager do?
A digital account manager helps businesses improve their online presence through digital marketing strategies. They work closely with clients to create and manage digital campaigns, monitor social media, and track the success of marketing efforts. The main goal of a digital account manager is to build strong relationships with clients and help them achieve their digital marketing goals.
Job Description
We are looking for a dynamic digital account manager to join our marketing team. Your main responsibility will be to develop and oversee digital marketing strategies for our clients, ensuring that their digital goals are met. You will also serve as the main point of contact between our clients and our company.
To be successful in this role, you should have the ability to implement complex digital strategies accurately and efficiently. You should also be a creative and sociable individual who can understand and address a client's digital needs.
Job Duties and Responsibilities
- Meet with clients in person or through electronic means to understand their digital goals.
- Create and implement comprehensive digital strategies for assigned clients.
- Monitor the client's online presence and identify areas for improvement.
- Provide effective social media strategies and training to clients as needed.
- Analyze the effectiveness of digital strategies by tracking metrics like customer conversion rates and cost-per-click.
- Build and maintain positive, long-term relationships with clients to establish trust.
- Prepare reports on the performance of digital advertising campaigns on a monthly or weekly basis.
- Serve as the main point of contact for clients to address any digital management questions or concerns.
- Stay up-to-date with the latest trends and developments in the digital industry.
Requirements and Qualifications
- Bachelor's degree in marketing, communication, or a related field.
- Certification in digital marketing management preferred.
- At least 3 years of experience as a digital account manager or in a similar role.
- Excellent knowledge of digital best practices, marketing strategies, and social media management.
- Familiarity with social media and digital platforms, such as Twitter, Facebook, Instagram, email marketing, and Google+.
- Proficiency in digital marketing tools like Buffer, HootSuite, and Google Analytics.
- Strong communication and interpersonal skills.
- Ability to handle pressure and work independently in a fast-paced environment.
- Effective organization and time management abilities.
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