Explore the critical requirements, core duties, primary responsibilities, and key skills that should be included in a comprehensive Database Marketing Manager job description.
What does a Database Marketing Manager do?
A Database Marketing Manager is a professional who develops, evaluates, and improves direct and interactive marketing campaigns. They also maintain and monitor databases, extract data, perform analyses, and create custom reports.
Job Description
We are seeking an experienced Database Marketing Manager to create and execute database marketing programs. Your responsibilities will include managing databases, using data analysis to improve direct and interactive campaigns, and generating custom reports. You will also work with cross-functional teams and communicate with outside vendors.
To be successful in this role, you should have a strong background in database marketing and be familiar with business intelligence tools. A top candidate will also have excellent communication and team management skills.
Job Duties and Responsibilities
- Maintain and monitor multiple databases.
- Create and manage database marketing programs.
- Extract data, perform analyses, and create reports.
- Optimize campaign efficiency through monitoring and analysis.
- Collaborate with cross-functional teams for database marketing initiatives and data integration.
- Liaise with vendors for database-related matters as needed.
- Assist with or manage special projects as assigned.
Requirements and Qualifications
- Bachelor's degree in marketing, advertising, data analytics, or a related field.
- At least 2 years of experience in database marketing and data analysis.
- Proficiency with data analysis tools, such as SQL.
- Strong communication and interpersonal skills.
- Ability to manage a team.
- Excellent analytical and problem-solving abilities.
- Strong leadership and decision-making skills.
Alternate Job Titles
- Direct Marketing - Manager
- Manager of Marketing Data Analysis -Lead Generation
Database Marketing Manager Salary
The earning potential of a Database Marketing Manager can vary significantly based on factors such as geographic location, industry, professional experience, educational background, and the specific employer. On average, the annual salary for an Database Marketing Manager in the United States is approximately $134343.
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