Discover the essential requirements, duties, responsibilities, and skills needed for a Advertising Manager job description.
What does a Advertising Manager do?
An advertising manager is responsible for overseeing a company's advertising activities and staff members. They work with others to create unique and effective ad campaigns that align with the company's brand. They also supervise employees, set project goals, and evaluate the success of campaigns.
Job Description
We are looking for a confident and experienced advertising manager to lead our team and develop successful campaigns. As an advertising manager, you will collaborate with clients and staff to establish project objectives, delegate tasks, and evaluate projects to ensure they meet client expectations.
To excel in this role, you should be focused on promoting products and services and have strong problem-solving and communication skills. You should also be detail-oriented, creative, and able to work well in a team.
Job Duties and Responsibilities
- Manage the advertising department and its employees.
- Collaborate with clients and staff to establish project goals, budgets, and timelines.
- Create advertising strategies to generate interest in products or services.
- Monitor project progress to ensure it remains effective.
- Negotiate contracts with clients or external parties.
- Conduct research and analyze data to inform advertising decisions.
- Participate in hiring and evaluating employees in the advertising department.
- Provide expert advice on marketing and advertising for products or services.
Requirements and Qualifications
- Bachelor's degree in advertising, marketing, or a related field.
- Minimum of 2 years of experience in a relevant field; management experience preferred.
- Knowledge of design and marketing principles and techniques.
- Ability to develop effective strategies based on industry trends.
- Excellent organizational and multitasking skills.
- Strong communication and problem-solving abilities.
- Ability to build and maintain relationships.
- Strong sales and presentation skills.
Alternate Job Titles
- Manager of Advertising and Brand
- Strategic Advertising Manager
Advertising Manager Salary
The earning potential of a Advertising Manager can vary significantly based on factors such as geographic location, industry, professional experience, educational background, and the specific employer. On average, the annual salary for an Advertising Manager in the United States is approximately $124146.