Explore the critical requirements, core duties, primary responsibilities, and key skills that should be included in a comprehensive Advertising Account Executive job description.
What does a Advertising Account Executive do?
An advertising account executive serves as the link between the creative team at an advertising agency and the client. They oversee the client?s advertising budget and ensure that the creative team follows the client?s brand guidelines and marketing needs.
Job Description
We are looking for an innovative advertising account executive to act as a bridge between our company's creative team and our clients. Your role will involve understanding the client's requirements, explaining the creative process, providing recommendations, and managing the creative team.
To be a successful advertising account executive, you should be able to motivate the creative team to exceed the client's expectations and efficiently manage their budget. Ultimately, a great advertising account executive is detail-oriented and well-organized.
Job Duties and Responsibilities
- Find new clients and negotiate contracts with them.
- Regularly meet with clients and serve as the main point of contact between them and the creative team.
- Discuss ideas and advertising strategies with clients and assist them in developing effective advertising campaigns.
- Present creative concepts to clients for approval and ensure they align with the client?s brand guidelines.
- Manage the budget allocated by clients for advertising campaigns.
- Collaborate with the creative team to design and execute creative campaigns for the client.
- Ensure that all projects are completed on time and within budget.
- Address any issues or delays in the project.
- Deliver the completed project to the client.
- Coordinate with clients to plan promotional events that support the marketing campaign objectives.
Requirements and Qualifications
- Bachelor's degree in marketing, business administration, or a related field.
- At least 3 years of experience as an advertising account executive or in a similar role.
- Excellent understanding of advertising methods and techniques.
- Strong budget management skills.
- Exceptional negotiation skills.
- Ability to work well under pressure and meet tight deadlines.
- Friendly and outgoing personality.
- Team player with the ability to collaborate with creative team members.
- Excellent verbal and written communication abilities.
Alternate Job Titles
- Account Executive - Advertising
- Advertising Services Account Executive
- Digital Ad Sales Account Manager
Advertising Account Executive Salary
The earning potential of a Advertising Account Executive can vary significantly based on factors such as geographic location, industry, professional experience, educational background, and the specific employer. On average, the annual salary for an Advertising Account Executive in the United States is approximately $91500.